Instagram Cold DM Script Guide

Good Instagram cold DMs are short, relevant, and easy to answer. Avoid pretending you know the prospect better than you do.

Use a specific opener

Mention a real post, offer, niche, or business context. Generic compliments make the message feel automated.

Make one clear ask

Ask a small question before pitching a call. If the first message is too heavy, reply rates usually suffer.

Forecast before you send

Estimate how many replies and positive replies you need so you can test the script without over-sending.