Cold DM Follow-Up Sequence
A follow-up should add context or make the ask easier. It should not repeat the same pitch over and over.
Use a short sequence
Plan the first message, one context follow-up, and one simple close-the-loop message. More is not always better.
Space the messages
Give people time to respond. Overly aggressive follow-up can hurt trust and platform health.
Forecast added effort
Follow-ups increase total message volume. Include them in your campaign effort and risk planning.